Simon's decision making model

Simon's decision making model holds four phases ^[1]:

1. Intelligence phase

   Consist on surveying the environment for situations that demand decisions. It implies an identification of the problem(s), the collection of information and the establishment of goal and evaluative criteria.

2. Design phase

   Involves delineating and analyzing various courses of action for the problem identified in the intelligence phase. It implies an enumeration of a combination of feasible alternatives and their evaluation on the basis of the criteria established in the intelligence phase.

3. Choice phase

   Involves selecting the best alternative.

4. Monitor phase (also called review or implementation)

   Designed to insure the proper execution of choice.

References

1. ↑ Riahi-Belkaoui, A. (2001): Behavioral management accounting. Greenwood Publishing Group